This project rebranded LaserDome, a Swedish entertainment company offering laser tag for teens and adults. The goal was to create an engaging brand identity for a diverse audience, highlighting the retro-futuristic theme of new arenas with cutting-edge AR technology. The strategy emphasized excitement and immersion, positioning Laserdome as a futuristic world where reality and fantasy merge. The design elements evoke 80s nostalgia while embracing today's technology, aiming to position LaserDome as the ultimate destination for fun and camaraderie for all ages.